Ana Isabel Canhoto

Ana Isabel Canhoto

Brunel University - Uxbridge / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4329760
person_outline Ana Isabel Canhoto's MOST POPULAR ARTICLES
1-) Management research: Applying the principlesS Rose, N Spinks, A CanhotoRoutledge, 20146242014
2-) Artificial intelligence and machine learning as business tools: A framework for diagnosing value destruction potentialAI Canhoto, F ClearBusiness Horizons 63 (2), 183-193, 20204382020
3-) Bittersweet! Understanding and managing electronic word of mouthJ Kietzmann, A CanhotoJournal of Public Affairs 13 (2), 146-159, 20134332013
4-) Conceptualising a digital orientation: antecedents of supporting SME performance in the digital economyS Quinton, A Canhoto, S Molinillo, R Pera, T BudhathokiJournal of Strategic Marketing 26 (5), 427-439, 20184102018
5-) Exploring the factors that support adoption and sustained use of health and fitness wearablesAI Canhoto, S ArpJournal of Marketing Management 33 (1/2), 32-60, 20173202017