Ana Javornik

Ana Javornik

University of Bristol - Bristol / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4323380
person_outline Ana Javornik's MOST POPULAR ARTICLES
1-) Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviourA JavornikJournal of Retailing and Consumer Services 30, 252-261, 20165092016
2-) ‘It’s an illusion, but it looks real!’Consumer affective, cognitive and behavioural responses to augmented reality applicationsA JavornikJournal of Marketing Management 32 (9-10), 987 -1011, 20162822016
3-) ‘What lies behind the filter?’Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-beingA Javornik, B Marder, JB Barhorst, G McLean, Y Rogers, P Marshall, ...Computers in Human Behavior 128, 107126, 20221662022
4-) Revealing the shopper experience of using a" magic mirror" augmented reality make-up applicationA Javornik, Y Rogers, AM Moutinho, R FreemanConference on designing interactive systems 2016, 871-882, 20161552016
5-) “Don\'t forget that others are watching, too!” The effect of conversational human voice and reply length on observers\' perceptions of complaint handling in social mediaA Javornik, R Filieri, R GumannJournal of Interactive Marketing 50, 100-119, 20201462020