Ana Minguez

Ana Minguez

Universidad de Zaragoza - Zaragoza / Spain
Business & Management / Marketing
AD Scientific Index ID: 5638611
University of Zaragoza
person_outline Ana Minguez's MOST POPULAR ARTICLES
1-) Understanding the effectiveness of social influence appeals in charitable giving: the roles of affinity with the cause, and past giving behavior Journal of Marketing Theory and Practice 29 (3), 375-386, 2021
2-) Why do you want a relationship, anyway? Consent to receive marketing communications and donors’ willingness to engage with nonprofits Journal of Business Research 148, 356-367, 2022
3-) Periodic versus aggregate donations: leveraging donation frequencies to cultivate the regular donor portfolio Journal of Service Research 26 (2), 283-299, 2023
4-) How does relationship length influence donation amount over time for regular members of nonprofit organizations – the moderating role of donation frequency Journal of Service Theory and Practice, 2022
5-) Social norms and recognition in social fundraising campaigns: The moderating role of self‐construal Journal of Philanthropy and Marketing 27 (1), e1706, 2022