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Ana Roncha
AD Scientific Index 2024
Business & Management / Marketing
University of the Arts London - London / United Kingdom
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Ana Roncha's MOST POPULAR ARTICLES
1-)
How TOMS’“one day without shoes” campaign brings stakeholders together and co-creates value for the brand using Instagram as a platformA Roncha, N Radclyffe-ThomasJournal of Fashion Marketing and Management 20 (3), 300-321, 20161042016
2-)
Nordic brands towards a design-oriented conceptA RonchaJournal of Brand Management 16 (1-2), 21-29, 2008352008
3-)
Fashion management: A strategic approachR Varley, A Roncha, N Radclyffe-Thomas, L GeeBloomsbury Publishing, 2018192018
4-)
The underpinning strategies leading to high value perception of luxury fashion brandsA Roncha, M MontecchiIUP Journal of Brand Management 14 (3), 7-21, 2017172017
5-)
Balancing the books: Creating a model of responsible fashion business educationN Radclyffe-Thomas, R Varley, A RonchaArt, Design & Communication in Higher Education 17 (1), 89-106, 2018142018
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