Anabel Gutierrez

Anabel Gutierrez

Royal Holloway University of London - Egham / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 4359570
-
person_outline Anabel Gutierrez's MOST POPULAR ARTICLES
1-) Technological, organisational and environmental factors influencing managers’ decision to adopt cloud computing in the UKA Gutierrez, E Boukrami, R LumsdenJournal of enterprise information management, 20153422015
2-) Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factorA Gutierrez, S O\\\\\\\'Leary, NP Rana, YK Dwivedi, T CalleComputers in Human Behavior 95, 295-306, 20191412019
3-) Factors affecting IT and business alignment: a comparative study in SMEs and large organisationsA Gutierrez, A Papazafeiropoulo, J Orozco, A SerranoJournal of Enterprise Information Management, 20091412009
4-) Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce contextD Vazquez, X Wu, B Nguyen, A Kent, A Gutierrez, T ChenInternational Journal of Information Management 53, 102135, 20201092020
5-) Retailers, don\'t ignore me on social media! The importance of consumer-brand interactions in raising purchase intention-Privacy the Achilles heelA Gutierrez, K Punjaisri, B Desai, SFS Alwi, S O\'Leary, ...Journal of Retailing and Consumer Services 72, 103272, 2023682023