Anaimalai Muthukrishnan

Anaimalai Muthukrishnan

Hong Kong University of Science & Technology - Sai Kung District / Hong Kong
Business & Management / Marketing
AD Scientific Index ID: 297639
香港科技大學
person_outline Anaimalai Muthukrishnan's MOST POPULAR ARTICLES
1-) Consumer control and empowerment: a primerL Wathieu, L Brenner, Z Carmon, A Chattopadhyay, K Wertenbroch, ...Marketing Letters 13 (3), 297-305, 20024682002
2-) Consumer sequential search: Not enough or too much?R Zwick, A Rapoport, AKC Lo, AV MuthukrishnanMarketing Science 22 (4), 503-519, 20032442003
3-) Search and alignment in judgment revision: Implications for brand positioningMT Pham, AV MuthukrishnanJournal of Marketing Research 39 (1), 18-30, 20022402002
4-) Role of Product Knowledge in Evaluation of Brand Extension.AV Muthukrishnan, BA WeitzAdvances in consumer research 18 (1), 19911741991
5-) Decision ambiguity and incumbent brand advantageAV MuthukrishnanJournal of Consumer Research 22 (1), 98-109, 19951681995