Anand Jhawar

Anand Jhawar

Xavier Labour Relations Institute in India - Jamshedpur / India
Business & Management / Marketing
AD Scientific Index ID: 5271495
भारत में जेवियर लेबर रिलेशंस इंस्टीट्यूट
person_outline Anand Jhawar's MOST POPULAR ARTICLES
1-) Impact of materialism on tourists’ green purchase behavior: Extended norm activation model perspective Journal of Vacation Marketing 30 (4), 841-855, 2023
2-) Sponsorship Disclosure on social media: literature review and future research agenda Management Review Quarterly 74 (3), 1589–1617, 2024
3-) Subduing effects of personal norms on materialism fostering green purchase behavior: Modified norm activation model perspective Journal of Global Scholars of Marketing Science 33 (4), 602-625, 2023
4-) The grey side of influencer marketing: Content, contexts, and consequences Journal of Consumer Behaviour 23 (5), 2413-2439, 2024
5-) The grey side of influencer marketing: Content, contexts, and consequencesA Jhawar, S Varshney, P KumarJournal of Consumer Behaviour 23 (5), 2413-2439, 202432024