Anastasia Thyroff

Clemson University - Clemson / United States

Business & Management / Marketing

AD Scientific Index ID: 879988

Registration, Add Profile,
Premium Membership

Print Your Certificate

Anastasia Thyroff's MOST POPULAR ARTICLES

1-) To be or not to be green: Exploring individualism and collectivism as antecedents of environmental behaviorYN Cho, A Thyroff, MI Rapert, SY Park, HJ LeeJournal of Business Research 66 (8), 1052-1059, 20133432013

2-) Level up! The role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contextsJC Siemens, S Smith, D Fisher, A Thyroff, G KillianJournal of interactive marketing 32, 1-12, 2015762015

3-) Weighing in on fast food consumption: the effects of meal and calorie disclosures on consumer fast food evaluationsAH Tangari, S Burton, E Howlett, YN Cho, A ThyroffJournal of Consumer Affairs 44 (3), 431-462, 2010692010

4-) Self-enhancement and individual competitiveness as mediators in the materialism/consumer satisfaction relationshipA Thyroff, WE KilbourneJournal of Business Research 92, 189-196, 2018492018

5-) The generous consumer: Interpersonal generosity and pro-social dispositions as antecedents to cause-related purchase intentionsMI Rapert, A Thyroff, SC GraceJournal of Business Research 132, 838-847, 2021442021

ARTICLES

Add your articles