Anastasiya Saraeva

Anastasiya Saraeva

Henley Business School University of Reading - Henley-on-Thames / United Kingdom
Others
AD Scientific Index ID: 5639736
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person_outline Anastasiya Saraeva's MOST POPULAR ARTICLES
1-) Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industry Industrial Marketing Management 93, 52-62, 2021
2-) The importance of staying positive: The impact of emotions on attitude to risk International Journal of Finance & Economics 28 (3), 3232-3261, 2023
3-) To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial products British Journal of Management, 2019
4-) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investors British Journal of Management 33 (2), 1087-1109, 2022
5-) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investorsC Hillenbrand, A Saraeva, K Money, C BrooksBritish Journal of Management 33 (2), 1087-1109, 202292022