Anastasiya Saraeva

Anastasiya Saraeva

Henley Business School University of Reading - Henley-on-Thames / United Kingdom
Others
AD Scientific Index ID: 5639736
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person_outline Anastasiya Saraeva's MOST POPULAR ARTICLES
1-) Corporate reputation past and future: A review and integration of existing literature and a framework for future researchK Money, A Saraeva, I Garnelo-Gomez, S Pain, C HillenbrandCorporate Reputation Review 20, 193-211, 2017892017
2-) Sharing is the name of the game: Exploring the role of social media communication practices on B2B customer relationships in the life sciences industryS Rose, D Fandel, A Saraeva, A DibleyIndustrial Marketing Management 93, 52-62, 2021412021
3-) To invest or not to invest? The roles of product information, attitudes towards finance and life variables in retail investor propensity to engage with financial productsC Hillenbrand, A Saraeva, K Money, C BrooksBritish Journal of Management, 2019172019
4-) The importance of staying positive: The impact of emotions on attitude to riskC Brooks, I Sangiorgi, A Saraeva, C Hillenbrand, K MoneyInternational Journal of Finance & Economics 28 (3), 3232-3261, 2023172023
5-) Saving for a rainy day… or a trip to the Bahamas? How the framing of investment communication impacts retail investorsC Hillenbrand, A Saraeva, K Money, C BrooksBritish Journal of Management 33 (2), 1087-1109, 202282022