Anca Cristina Dragomir

Anca Cristina Dragomir

West University of Timisoara - Timisoara / Romania
Business & Management / Marketing
AD Scientific Index ID: 5218445
Universitatea de Vest din Timisoara
person_outline Anca Cristina Dragomir's MOST POPULAR ARTICLES
1-) Consumer Innovativeness: A Marketing Approach.C Dobre, A Dragomir, G PredaManagement & Marketing 4 (2), 20091402009
2-) A MARKETING PERSPECTIVE ON THE INFLUENCES OF WAITING TIME AND SERVICESCAPE ON PERCEIVED VALUE.C Dobre, AC Dragomir, AM Milovan-CiutaManagement & Marketing 8 (4), 2013142013
3-) THE IMPACT OF THE CONGRUENCE BETWEEN BRAND PERSONALITY AND SELF-IMAGE ON CONSUMERS’BEHAVIORAL RESPONSES: CONCEPTUAL FRAMEWORKSIDA SAHOUR, AC DRAGOMIREcoforum Journal 7 (3), 201872018
4-) Duality, asymmetry and the placebo effect of the sale price. The relationship between the perceived prices and perceived value of products in the marketing literatureC Dobre, A Dragomir, FL IsacRomanian Journal of Marketing, 23, 201172011
5-) The effect of the store atmosphere on the consumer shopping behavior in cameroonAC DRAGOMIREcoforum Journal 8 (2), 201952019