André Le Roux

André Le Roux

Université de Poitiers - Poitiers / France
Business & Management / Marketing
AD Scientific Index ID: 4565905
University of Poitiers
person_outline André Le Roux's MOST POPULAR ARTICLES
1-) A typology of brand counterfeiting and imitation based on a semiotic approachA Le Roux, F Bobrie, M ThébaultJournal of Business Research 69 (1), 349-356, 2016762016
2-) Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchaseC Viot, A Le Roux, F KrémerRecherche et Applications en Marketing (English Edition) 29 (2), 3-31, 2014462014
3-) Une analyse confirmatoire de la mesure d\\\\\\\\\\\\\\\'implication durable PIAA Le Roux, JL Chandon, A StrazzieriInstitut d\\\\\\\\\\\\\\\'administration des entreprises, 1997391997
4-) Brand typicality impact on brand imitations evaluation and categorizationA Le Roux, M Thébault, Y Roy, F BobrieJournal of Product & Brand Management 25 (6), 600-612, 2016312016
5-) Do product category and consumers’ motivations profiles matter regarding counterfeiting?A Le Roux, M Thébault, Y RoyJournal of Product & Brand Management 28 (6), 758-770, 2019202019