Andrea Hemetsberger

Andrea Hemetsberger

Universität Innsbruck - Innsbruck / Austria
Business & Management / Marketing
AD Scientific Index ID: 1402330
University of Innsbruck
person_outline Andrea Hemetsberger's MOST POPULAR ARTICLES
1-) The wisdom of consumer crowds: Collective innovation in the age of networked marketing Journal of Macromarketing 28 (4), 339-354, 2008
2-) Who is spreading the word? The positive influence of extraversion on consumer passion and brand evangelism Marketing Theory and Applications 18 (1), 25-32, 2007
3-) Learning and knowledge-building in open-source communities: A social-experiential approach Management learning 37 (2), 187-214, 2006
4-) Diagnosing means-end structures to determine the degree of potential marketing program standardization Journal of Business Research 42 (2), 151-159, 1998
5-) Fostering cooperation on the Internet: social exchange processes in innovative virtual consumer communities Advances in consumer research 29 (1), 354-356, 2002