Andrea Pérez

Andrea Pérez

Universidad de Cantabria - Santander / Spain
Business & Management / Marketing
AD Scientific Index ID: 4361376
University of Cantabria
person_outline Andrea Pérez's MOST POPULAR ARTICLES
1-) Measuring CSR image: Three studies to develop and to validate a reliable measurement tool Journal of business ethics 118, 265-286, 2013
2-) Corporate reputation and CSR reporting to stakeholders: Gaps in the literature and future lines of research Corporate communications: An international journal 20 (1), 11-29, 2015
3-) CSR influence on hotel brand image and loyalty Academia Revista Latinoamericana de Administración 27 (2), 267-283, 2014
4-) The effect of corporate associations on consumer behaviour European journal of Marketing 47 (1/2), 218-238, 2013
5-) The effect of corporate associations on consumer behaviourA Pérez, M del Mar García de los Salmones, I Rodriguez del BosqueEuropean journal of Marketing 47 (1/2), 218-238, 20133372013