Andrea Weihrauch

Andrea Weihrauch

University of Amsterdam - Amsterdam / Netherlands
Social Sciences / Psychology
AD Scientific Index ID: 5641524
Universiteit van Amsterdam
person_outline Andrea Weihrauch's MOST POPULAR ARTICLES
1-) Endorser age and stereotypes: Consequences on brand ageF Huber, F Meyer, J Vogel, A Weihrauch, J HamprechtJournal of Business Research 66 (2), 207-215, 2013582013
2-) Portraying humans as machines to promote health: Unintended risks, mechanisms, and solutionsA Weihrauch, SC HuangJournal of Marketing 85 (3), 184-203, 2021262021
3-) A consumer perspective of AI certification–the current certification landscape, consumer approval and directions for future researchM Blösser, A WeihrauchEuropean Journal of Marketing 58 (2), 441-470, 202482024
4-) Your data are (not) my data: The role of social value orientation in sharing data about othersJ Demmers, AN Weihrauch, FH Mattison ThompsonJournal of Consumer Psychology 32 (3), 500-508, 2022102022
5-) Japan\'s silver market phenomenon: Golden opportunity or rusty realityF Kohlbacher, A WeihrauchJapan Close-Up, May 2009, 18-23, 2009