Andreas F Grein

Andreas F Grein

CUNY Baruch College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 879444
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person_outline Andreas F Grein's MOST POPULAR ARTICLES
1-) Agency perceptions and practices on global IMCSJ Gould, DB Lerman, AF GreinJournal of Advertising Research 39 (1), 7-7, 19991261999
2-) Patterns of convergence and divergence among industrialized nations: 1960-1988CS Craig, SP Douglas, A GreinJournal of International Business Studies 23 (4), 773-787, 19921151992
3-) Think glocally, act glocally: A culture-centric comment on Leung, Bhagat, Buchan, Erez and Gibson (2005)SJ Gould, AF GreinJournal of International Business Studies 40 (2), 237-254, 20091082009
4-) Globally integrated marketing communicationsAF Grein, SJ GouldJournal of Marketing Communications 2 (3), 141-158, 1996851996
5-) The role of agency-client integration in integrated marketing communications: A complementary agency theory-interorganizational perspectiveSJ Gould, AF Grein, DB LermanJournal of Current Issues & Research in Advertising 21 (1), 1-12, 1999681999