Andreas Kaplan

Andreas Kaplan

ESCP Business School - Paris / France
Social Sciences / Higher Education Studies
AD Scientific Index ID: 4976624
person_outline Andreas Kaplan's MOST POPULAR ARTICLES
1-) Users of the world, unite! The challenges and opportunities of Social Media AM Kaplan, M Haenlein Business horizons 53 (1), 59-68, 2010 286112010
2-) Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligenceAHM KaplanBusiness Horizons 62 (1), 15-25, 201928732019
3-) A beginner\'s guide to partial least squares analysisM Haenlein, AM KaplanUnderstanding statistics 3 (4), 283-297, 200428892004
4-) A brief history of artificial intelligence: On the past, present, and future of artificial intelligenceM Haenlein, A KaplanCalifornia management review 61 (4), 5-14, 201928702019
5-) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie MonsterAM Kaplan, M HaenleinBusiness horizons 59 (4), 441-450, 201614582016