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Andreas Kaplan
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ESCP Business School - / France
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Andreas Kaplan's MOST POPULAR ARTICLES
1-)
Users of the world, unite! The challenges and opportunities of Social Media AM Kaplan, M Haenlein Business horizons 53 (1), 59-68, 2010 286112010
2-)
Siri, Siri, in my hand: Who’s the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligenceAHM KaplanBusiness Horizons 62 (1), 15-25, 201928732019
3-)
A beginner\'s guide to partial least squares analysisM Haenlein, AM KaplanUnderstanding statistics 3 (4), 283-297, 200427942004
4-)
A brief history of artificial intelligence: On the past, present, and future of artificial intelligenceM Haenlein, A KaplanCalifornia management review 61 (4), 5-14, 201923592019
5-)
Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie MonsterAM Kaplan, M HaenleinBusiness horizons 59 (4), 441-450, 201614062016
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