Andreas Lanz

Andreas Lanz

Universität Basel - Basel / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5241820
University of Basel
person_outline Andreas Lanz's MOST POPULAR ARTICLES
1-) Climb or Jump: Status-Based Seeding in User-Generated Content NetworksA Lanz, J Goldenberg, D Shapira, F StahlJournal of Marketing Research 56 (3), 361-378, 2019792019
2-) Revenue generation through influencer marketingM Beichert, A Bayerl, J Goldenberg, A LanzJournal of Marketing, 00222429231217471, 2024222024
3-) Social capital accumulation through social media networks: evidence from a randomized field experiment and individual-level panel dataM Weiler, S Stolz, A Lanz, C Schlereth, O HinzWeiler, Michael, Simon Stolz, Andreas Lanz, Christian Schlereth, and Oliver …, 2021202021
4-) Influencer MarketingJ Goldenberg, A Lanz, D Shapira, F StahlImpact at JMR, 202192021
5-) Buying future endorsements from prospective influencers on user-generated content platformsA Lanz, J Goldenberg, D Shapira, F StahlJournal of Marketing Research 61 (5), 839-857, 202472024