Andreas Masouras

Andreas Masouras

Neapolis University of Pafos - Paphos / Cyprus
Business & Management / Entrepreneurship
AD Scientific Index ID: 4772650
Πανεπιστήμιο Νεάπολις Πάφου στην Κύπρο
person_outline Andreas Masouras's MOST POPULAR ARTICLES
1-) e-Marketing in the hotel industry: marketing mix strategiesM Siakalli, A Masouras, C PapademetriouStrategic Innovative Marketing: 4th IC-SIM, Mykonos, Greece 2015, 123-129, 2017242017
2-) Strategic Innovative Marketing and Tourism: Current Trends and Future Outlook—10th ICSIMAT, Ionian Islands, Greece, 2023A Kavoura, T Borges-Tiago, F TiagoSpringer Nature, 2024232024
3-) Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C\\\\\\\\\\\\\\\'s Online Shopping ApproachA Masouras, C PapademetriouJournal of Advertising and Public Relations 1 (1), 32-42, 2018182018
4-) Brand as a strategic asset for cultural organisations: A proposal for the forthcoming cultural institution of PafosHP Sophocleous, A Masouras, C PapademetriouStrategic Innovative Marketing and Tourism: 7th ICSIMAT, Athenian Riviera …, 2019172019
5-) Understanding online news: uses and gratifications of mainstream news sites and social mediaS Michailina, M Andreas, P ChristosInternational Journal of Strategic Innovative Marketing 3 (1), 1-13, 2015172015