Andreea Pachițanu|Andreea Ionescu

Andreea Pachițanu|Andreea Ionescu

Bucharest Academy of Economic Studies - Bucharest / Romania
Business & Management / Marketing
AD Scientific Index ID: 5271847
Bucharest University of Economic Studies
person_outline Andreea Pachițanu|Andreea Ionescu's MOST POPULAR ARTICLES
1-) Attitude evaluation on using the neuromarketing approach in social media: Matching company’s purposes and consumer’s benefits for sustainable business growthM Constantinescu, A Orindaru, A Pachitanu, L Rosca, SC Caescu, ...Sustainability 11 (24), 7094, 2019732019
2-) Sustainable development of urban green areas for quality of life improvement—argument for increased citizen participationM Constantinescu, A Orîndaru, ȘC Căescu, A PachițanuSustainability 11 (18), 4868, 2019142019
3-) Communication in the digital era and online corporate communications strategies—untapped opportunities for businesses in RomaniaA PachitanuEastern European Business and Economics Journal 2 (1), 27-42, 201682016
4-) Social media instruments’ use and importance for the marketing communications mix-An exploratory analysis on companies\' in RomaniaA PachițanuJournal of Emerging Trends in Marketing and Management 1 (1), 346-353, 201642016
5-) Organizations\' responsibility in maintaining the security of personal data posted online by Romanian consumers: An exploratory analysis of Facebook and LinkedInA Ionescu, LD Anghel, G JingaAmfiteatru Economic Journal 16 (35), 273-288, 201422014