Andrew Aylesworth

Bentley University - Waltham / United States

Business & Management / Marketing

AD Scientific Index ID: 857717

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Andrew Aylesworth's MOST POPULAR ARTICLES

1-) Context is key: The effect of program-induced mood on thoughts about the adAB Aylesworth, SB MacKenzieJournal of Advertising 27 (2), 17-31, 19982681998

2-) Animal companions and marketing: Dogs are more than just a cell in the bcg matrix!A Aylesworth, K Chapman, S DobschaACR North American Advances, 1999701999

3-) The price-choice relationship: a contingent processing approachRW Olshavsky, AB Aylesworth, DAS KempfJournal of Business Research 33 (3), 207-218, 1995701995

4-) Improving case discussion with an improv mind-setA AylesworthJournal of Marketing Education 30 (2), 106-115, 2008642008

5-) Effect of archetypal embeds on feelings: An indirect route to affecting attitudes?AB Aylesworth, RC Goodstein, A KalraJournal of Advertising 28 (3), 73-81, 1999601999

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