Andri Dayarana K Silalahi

Andri Dayarana K Silalahi

Chaoyang University of Technology - Taichung / Taiwan
Business & Management / Marketing
AD Scientific Index ID: 5579881
朝陽科技大學
person_outline Andri Dayarana K Silalahi's MOST POPULAR ARTICLES
1-) How travel vlogs on YouTube influence consumer behavior: A use and gratification perspective and customer engagement Human Behavior and Emerging Technologies, 2022
2-) Understanding consumers' purchase intention and gift-giving in live streaming commerce: findings from SEM and fsQCA Emerging Science Journal 6 (3), 460-481, 2022
3-) Understanding hedonic and utilitarian responses to product reviews on youtube and purchase intention Cogent Business & Management 9 (1), 2062910, 2022
4-) How Instagram Influencers Contribute to Consumer Travel Decision: Insights from SEM and fsQCA Emerging Science Journal 7 (1), 16-37, 2023
5-) Engaging audiences in real-time: The nexus of socio-technical systems and trust transfer in live streaming e-commerce Computers in Human Behavior Reports 13, 100363, 2024