Andria Andriuzzi

Andria Andriuzzi

Université de Saint Étienne - Saint-Étienne / France
Business & Management / Marketing
AD Scientific Index ID: 5086241
Jean Monnet University
person_outline Andria Andriuzzi's MOST POPULAR ARTICLES
1-) Brand conversation: Linguistic practices on social media in the light of face-work theoryA Andriuzzi, G MichelRecherche et Applications en Marketing (English Edition) 36 (1), 44-64, 202110*2021
2-) Brand Conversation: How Brands Can Leverage Online Interactions with Consumers: An AbstractA AndriuzziMarketing at the Confluence between Entertainment and Analytics: Proceedings …, 201710*2017
3-) Conversation avec une marque : perception des modalités d\\\'expression des marques sur les médias sociauxA Andriuzzi31ème congrès international de l\\\'Association Française du Marketing, 201542015
4-) Social media conversations: when consumers do not react positively to brands’ kindness to othersA Andriuzzi, G MichelSocial Computing and Social Media. Communication and Social Communities …, 201932019
5-) The tweeting brand: When conversation leads to humanizationA AndriuzziHandbook Twitter For Research 2015 – 2016, 222-232, 20163*2016