Anees Bhatti

Anees Bhatti

McGill University - Montréal / Canada
Others
AD Scientific Index ID: 5923069
person_outline Anees Bhatti's MOST POPULAR ARTICLES
1-) How brand-oriented strategy affects the financial performance of B2B SMEsM Anees-ur-Rehman, HY Wong, P Sultan, B MerrileesJournal of Business and Industrial Marketing 33 (3), 303 - 315, 20181432018
2-) The progression of brand orientation literature in twenty years: A systematic literature reviewM Anees-ur-Rehman, HY Wong, M HossainJournal of Brand Management 23 (6), 612-630, 2016912016
3-) Open innovation: an analysis of twelve years of researchM Hossain, M Anees-ur-RehmanStrategic Outsourcing: An International Journal 9 (1), 22-37, 2016692016
4-) The strategic hybrid orientation and brand performance of B2B SMEsM Anees-ur-Rehman, S Saraniemi, P Ulkuniemi, ...Journal of Small Business and Enterprise Development 24 (3), 585-606, 2017482017
5-) How multiple strategic orientations impact brand equity of B2B SMEsM Anees-ur-Rehman, W JohnstonJournal of Strategic Marketing, 2018422018