Angeline Close Scheinbaum|Angeline Grace Close

Angeline Close Scheinbaum|Angeline Grace Close

Clemson University - Clemson / United States
Business & Management / Marketing
AD Scientific Index ID: 881917
person_outline Angeline Close Scheinbaum|Angeline Grace Close's MOST POPULAR ARTICLES
1-) Advertising and Integrated Brand PromotionT O\\\'guinn, C Allen, RJ Semenik, AC ScheinbaumCengage Learning, 20145742014
2-) Beyond buying: Motivations behind consumers\\\' online shopping cart useAG Close, M Kukar-KinneyJournal of Business Research 63 (10), 986-992, 20104422010
3-) Enhancing brand credibility via celebrity endorsement: Trustworthiness trumps attractiveness and expertiseSW Wang, AC ScheinbaumJournal of Advertising Research 58 (1), 16-32, 20184282018
4-) The determinants of consumers’ online shopping cart abandonmentM Kukar-Kinney, AG CloseJournal of the Academy of Marketing Science 38 (2), 240-250, 2010
5-) Engaging the consumer through event marketing: Linking attendees with the sponsor, community, and brandAG Close, RZ Finney, RZ Lacey, JZ SneathJournal of Advertising Research 46 (4), 420, 2006