Angeline Gautami Fernando

Angeline Gautami Fernando

Great Lakes Institute of Management - Tamil Nadu / India
Business & Management / Marketing
AD Scientific Index ID: 4545340
महान झीलों प्रबंधन संस्थान
person_outline Angeline Gautami Fernando's MOST POPULAR ARTICLES
1-) Comparison of perceived acquisition value sought by online second-hand and new goods shoppersAG Fernando, B Sivakumaran, L SuganthiEuropean Journal of Marketing 52 (7/8), 1412-1438, 2018
2-) Online or in-store: unravelling consumer’s channel choice motivesAC Haridasan, AG FernandoJournal of Research in Interactive Marketing 12 (2), 215-230, 2018
3-) If you blog, will they follow? Using online media to set the agenda for consumer concerns on “greenwashed” environmental claimsAG Fernando, L Suganthi, B SivakumaranJournal of Advertising 43 (2), 167-180, 2014782014
4-) Nature of green advertisements in India: are they greenwashed?AG Fernando, B Sivakumaran, L SuganthiAsian Journal of Communication 24 (3), 222-241, 2014602014
5-) Investigation of consumers\' cross‐channel switching intentions: a push‐pull‐mooring approachAC Haridasan, AG Fernando, S BalakrishnanJournal of Consumer Behaviour 20 (5), 1092-1112, 2021