Anh Thi Van Nguyen

Anh Thi Van Nguyen

RMIT University Vietnam - Ho Chi Minh City / Vietnam
Business & Management / Marketing
AD Scientific Index ID: 5112690
Đại học RMIT Việt Nam
person_outline Anh Thi Van Nguyen's MOST POPULAR ARTICLES
1-) Exploring customer experience during channel switching in omnichannel retailing context: A qualitative assessment Journal of Retailing and Consumer Services 64, 102803, 2022
2-) Developing trends in showrooming, webrooming, and omnichannel shopping behaviors: Performance analysis, conceptual mapping, and future directions Journal of Consumer Behaviour 22 (5), 1237-1264, 2023
3-) Omnichannel marketing: Structured review, synthesis, and future directions The International Review of Retail, Distribution and Consumer Research 32 (3 …, 2022
4-) Configurational analysis of conditions influencing customers’ channel switching intention in omnichannel retailing: a fuzzy-set analysis Quality & Quantity 58 (1), 141-178, 2024
5-) Current obstacles, contemporary practices, and potential solutions for recovery in Vietnam tourism after the COVID-19 pandemic: Tour operators’ perspectives Tourism and Hospitality Research 24 (3), 363-379, 2024