Anik St-Onge

Anik St-Onge

Université du Québec Montréal - Montréal / Canada
Business & Management / Marketing
AD Scientific Index ID: 4885747
University of Québec in Montréal
person_outline Anik St-Onge's MOST POPULAR ARTICLES
1-) Whether and how virtual try-on influences consumer responses to an apparel web siteA Merle, S Senecal, A St-OngeInternational Journal of Electronic Commerce 16 (3), 41-64, 20121802012
2-) Does experiential advertising impact credibility?L Rajaobelina, C Lacroix, A St-OngeInternational Journal of Bank Marketing 37 (1), 171-191, 2018332018
3-) Impact of perceived experiential advertising on customers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' responses: a multi-method approachC Lacroix, L Rajaobelina, A St-OngeInternational Journal of Bank Marketing 38 (6), 1237-1258, 2020172020
4-) Personalized avatar: a new way to improve communication and e-serviceD Crete, A St-Onge, A Merle, N Arsenault, J NantelVirtual social identity and consumer behavior, 93-108, 2014162014
5-) Does it pay to be honest? The effect of retailer-provided negative feedback on consumers’ product choice and shopping experienceA Merle, A St-Onge, S SénécalJournal of Business Research 147, 532-543, 202272022