Aniket Sengupta

Aniket Sengupta

Universidad de los Andes Colombia - Bogotá / Colombia
Business & Management / Marketing
AD Scientific Index ID: 4841369
University of the Andes, Colombia
person_outline Aniket Sengupta's MOST POPULAR ARTICLES
1-) Augmented reality\'s perceived immersion effect on the customer shopping process: Decision-making quality and privacy concernsA Sengupta, L CaoInternational Journal of Retail & Distribution Management 50 (8/9), 1039-1061, 2022272022
2-) Global vs local: Analysis of the consumer-brand relationships in IndiaA Sengupta, S Wesley, RC Cavender, MY LeeInternational Journal of Retail & Distribution Management 50 (3), 361-376, 202272022
3-) Brand analyses of global brands versus local brand in Indian apparel consumer marketA Sengupta42014
4-) Value Creation of Business Intelligence and Analytics in RetailingA Sengupta, L CaoEditors: Christoph Teller, Xavier Brusset and Herbert Kotzab, 286, 201912019
5-) Inclusive entrepreneurship ecosystem for PwDs: a reflection on SDGsS Malhotra, T Kaur, K Jain, PK Pandey, A SenguptaInternational Journal of Manpower, 20242024