Animesh Sharma

Animesh Sharma

Lovely Professional University - Phagwara / India
Business & Management / Marketing
AD Scientific Index ID: 5271299
ਲਵਲੀ ਪ੍ਰੋਫ਼ੈਸ਼ਨਲ ਯੂਨੀਵਰਸਿਟੀ
person_outline Animesh Sharma's MOST POPULAR ARTICLES
1-) The role of generative pre-trained transformers (GPTs) in revolutionising digital marketing: A conceptual modelA Kumar Sharma, R SharmaJournal of Cultural Marketing Strategy 8 (1), 80-92, 202362023
2-) Identification of the Customers’ Preferred Attributes while Selecting an OTA (Online Travel Agency) PlatformAK Sharma, R SharmaIndian Journal of Marketing 52 (7), 43-55, 202262022
3-) Navigating the Ethical Landscape: Implementing Machine Learning in Smart Healthcare InformaticsAK Sharma, R SharmaIndian Journal of Community Health 36 (1), 149-152, 202432024
4-) Detox for Success: How Digital Detoxification can Enhance Productivity and Well-BeingAK Sharma, R SharmaBusiness Drivers in Promoting Digital Detoxification, 71-90, 202422024
5-) Considerations in artificial intelligence-based marketing: An ethical perspectiveAK Sharma, R SharmaApplied Marketing Analytics: The Peer-Reviewed Journal 9 (2), 162-172, 202322023