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Aniruddha Pangarkar
AD Scientific Index 2024
Business & Management / Marketing
University of Wisconsin Green Bay - Green Bay / United States
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Aniruddha Pangarkar's MOST POPULAR ARTICLES
1-)
Minimalism in consumption: A typology and brand engagement strategiesA Pangarkar, P Shukla, CR TaylorJournal of Business Research 127, 167-178, 2021842021
2-)
Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagementA Pangarkar, V Arora, Y ShuklaJournal of Retailing and Consumer Services 68, 103001, 2022482022
3-)
Enhancing frontline employee support during a product-harm crisis: Evidence and strategic managerial implications for firmsA Pangarkar, GM Fleischman, D IacobucciJournal of Retailing and Consumer Services 66, 102909, 2022162022
4-)
The role of conspicuity: Impact of social influencers on purchase decisions of luxury consumersA Pangarkar, S RatheeInternational Journal of Advertising 42 (7), 1150-1177, 2023122023
5-)
Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directionsA Pangarkar, J Patel, SK KumarJournal of Retailing and Consumer Services 74, 103410, 2023112023
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