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Anita Pansari
Michigan State University - East Lansing / United States
Business & Management / Strategic Management
AD Scientific Index ID: 1617552
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Anita Pansari's MOST POPULAR ARTICLES
1-)
Customer engagement: the construct, antecedents, and consequencesA Pansari, V KumarJournal of the Academy of Marketing Science 45 (3), 294-311, 201713832017
2-)
Competitive advantage through engagementV Kumar, A PansariJournal of marketing research 53 (4), 497-514, 201610662016
3-)
Measuring the benefits of employee engagementV Kumar, A PansariMIT Sloan Management Review 56 (4), 67, 20152392015
4-)
Global customer engagementS Gupta, A Pansari, V KumarJournal of International Marketing 26 (1), 4-29, 20182032018
5-)
The construct, measurement, and impact of employee engagement: A marketing perspectiveV Kumar, A PansariCustomer Needs and Solutions 1, 52-67, 20141192014
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