Anita Rao

University of Chicago Booth School of Business - Chicago / United States

Business & Management / Marketing

AD Scientific Index ID: 4630793

Chicago Booth

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Anita Rao's MOST POPULAR ARTICLES

1-) How do firms make money selling digital goods online?A Lambrecht, A Goldfarb, A Bonatti, A Ghose, DG Goldstein, R Lewis, ...Marketing Letters 25 (3), 331-341, 20141582014

2-) Demand for \"Healthy\" Products: False Claims and FTC RegulationA Rao, E WangJournal of Marketing Research 54 (6), 968-989, 2017

3-) Online Content Pricing: Purchase and Rental MarketsA RaoMarketing Science 34 (3), 430–451, 201554*2015

4-) Deceptive Claims using Fake News Advertising: The Impact on ConsumersA RaoJournal of Marketing Research 59 (3), 534-554, 202250*2022

5-) Debunking misinformation about consumer products: Effects on beliefs and purchase behaviorJ Fong, T Guo, A RaoJournal of Marketing Research 61 (4), 659-681, 2024

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