Anjali Chopra

Anjali Chopra

Somaiya Vidyavihar University - Vidyavihar / India
Business & Management / Marketing
AD Scientific Index ID: 4634417
सोमैया विद्याविहार विश्वविद्यालय
person_outline Anjali Chopra's MOST POPULAR ARTICLES
1-) Influencer marketing: An exploratory study to identify antecedents of consumer behavior of millennialA Chopra, V Avhad, S JajuBusiness Perspectives and Research 9 (1), 77-91, 2021922021
2-) Future of work: An empirical study to understand expectations of the millennials from organizationsA Chopra, P BhilareBusiness Perspectives and Research 8 (2), 272-288, 2020392020
3-) Application of ensemble models in credit scoring modelsA Chopra, P BhilareBusiness Perspectives and Research 6 (2), 129-141, 2018352018
4-) Promoting Business School Brands Through Alumni (Past Customers)-Analyzing Factors Influencing Their Brand ResonanceM Khanna, I Jacob, A ChopraJournal of Promotion Management 25 (1), 2019352019
5-) Marketing of higher education institutes through the creation of positive learning experiences–analyzing the role of teachers’ caring behaviorsM Khanna, I Jacob, A ChopraJournal of Marketing for Higher Education 34 (1), 116-135, 2024202024