Ann-Kristin Kupfer

Ann-Kristin Kupfer

Karlsruhe Institute of Technology - Karlsruhe / Germany
Business & Management / Marketing
AD Scientific Index ID: 4509731
Karlsruhe Institute of Technology
person_outline Ann-Kristin Kupfer's MOST POPULAR ARTICLES
1-) Brand crises in the digital age: The short-and long-term effects of social media firestorms on consumers and brandsN Hansen, AK Kupfer, T Hennig-ThurauInternational Journal of Research in Marketing 35 (4), 557-574, 20181082018
2-) The Role of the Partner Brand\'s Social Media Power in Brand AlliancesAK Kupfer, N Pähler vor der Holte, RV Kübler, T Hennig-ThurauJournal of Marketing 82 (3), 25-44, 20181662018
3-) Pre-release consumer buzzMB Houston, AK Kupfer, T Hennig-Thurau, M SpannJournal of the Academy of Marketing Science 46 (2), 338-360, 2018712018
4-) When does it make sense to do it again? An empirical investigation of contingency factors of movie remakesB Bohnenkamp, AK Knapp, T Hennig-Thurau, R SchauerteJournal of Cultural Economics 39 (1), 15-41, 2015712015
5-) The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency modelAK Knapp, T Hennig-Thurau, J MathysJournal of the Academy of Marketing Science 42 (2), 205-221, 2014502014