Anna Torres Lacomba

Anna Torres Lacomba

Universitat Pompeu Fabra - Barcelona / Spain
Business & Management / Business Administration
AD Scientific Index ID: 908873
Pompeu Fabra University
person_outline Anna Torres Lacomba's MOST POPULAR ARTICLES
1-) Generating global brand equity through corporate social responsibility to key stakeholdersA Torres, THA Bijmolt, JA Tribó, P VerhoefInternational journal of research in marketing 29 (1), 13-24, 20124072012
2-) Customer satisfaction and brand equityA Torres, JA TribóJournal of Business Research 64 (10), 1089-1096, 20111862011
3-) Brand logo design: examining consumer response to naturalnessJ Cesar Machado, L Vacas de Carvalho, A Torres, P CostaJournal of Product & Brand Management 24 (1), 78-87, 2015952015
4-) Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associationsA Torres, THA BijmoltEuropean Journal of Operational Research 195 (2), 628-640, 2009952009
5-) Simulating the cinema market: How cross‐cultural differences in social influence explain box office distributionsTLJ Broekhuizen, SA Delre, A TorresJournal of Product Innovation Management 28 (2), 204-217, 2011592011