Annamma Joy

Annamma Joy

University of British Columbia - Vancouver / Canada
Business & Management / Marketing
AD Scientific Index ID: 647553
person_outline Annamma Joy's MOST POPULAR ARTICLES
1-) Fast fashion, sustainability, and the ethical appeal of luxury brands Fashion theory 16 (3), 273-295, 2012
2-) Speaking of art as embodied imagination: A multisensory approach to understanding aesthetic experience Journal of consumer research 30 (2), 259-282, 2003
3-) Gift giving in Hong Kong and the continuum of social ties Journal of consumer research 28 (2), 239-256, 2001
4-) Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens Strategic change 31 (3), 337-343, 2022
5-) M (Art) worlds: consumer perceptions of how luxury brand stores become art institutions Journal of Retailing 90 (3), 347-364, 2014