Anne Scherer

Anne Scherer

Universität Zürich - Zurich / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 1093185
University of Zurich
person_outline Anne Scherer's MOST POPULAR ARTICLES
1-) The value of self-serviceA Scherer, NV Wünderlich, F Von WangenheimMIS quarterly 39 (1), 177-200, 20152742015
2-) Re-placing place in marketing: A resource-exchange place perspectiveMS Rosenbaum, C Kelleher, M Friman, P Kristensson, A SchererJournal of Business Research 79, 281-289, 2017692017
3-) Rise of the machines: Delegating decisions to autonomous AIC Candrian, A SchererComputers in Human Behavior 134, 107308, 2022872022
4-) Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brandsC Baumeister, A Scherer, FV WangenheimJournal of the Academy of Marketing Science 43, 574-588, 2015812015
5-) Wenn Algorithmen für uns entscheiden: Chancen und Risiken der künstlichen IntelligenzM Christen, C Mader, J Čas, T Abou-Chadi, A Bernstein, NB Binder, ...vdf Hochschulverlag AG, 2020322020