Annie Liu

Annie Liu

Texas State University - San Marcos / United States
Business & Management / Business Administration
AD Scientific Index ID: 1730580
person_outline Annie Liu's MOST POPULAR ARTICLES
1-) Theory testing using case studies in business-to-business researchWJ Johnston, MP Leach, AH LiuIndustrial marketing management 28 (3), 201-213, 19996861999
2-) Developing loyal customers with a value-adding sales force: Examining customer satisfaction and the perceived credibility of consultative salespeopleAH Liu, MP LeachJournal of Personal Selling & Sales Management 21 (2), 147-156, 20014062001
3-) Examining customer value perceptions of organizational buyers when sourcing from multiple vendorsAH Liu, MP Leach, KL BernhardtJournal of business research 58 (5), 559-568, 20052702005
4-) Customer value and switching costs in business services: developing exit barriers through strategic value managementAH LiuJournal of Business & Industrial Marketing 21 (1), 30-37, 20062492006
5-) Investigating interrelationships among sales training evaluation methodsMP Leach, AH LiuJournal of Personal Selling & Sales Management 23 (4), 327-339, 20031472003