Anouk De Regt

Anouk De Regt

Utrecht University - Utrecht / Netherlands
Business & Management / Marketing
AD Scientific Index ID: 5925434
Universiteit Utrecht
person_outline Anouk De Regt's MOST POPULAR ARTICLES
1-) Virtual reality marketing and customer advocacy: Transforming experiences from story-telling to story-doing Journal of Business Research 136, 513-522, 2021
2-) A false image of health: how fake news and pseudo-facts spread in the health and beauty industry Journal of Product & Brand Management 29 (2), 168-179, 2020
3-) The virtual reality value chain Business Horizons 63 (6), 737-748, 2020
4-) V-commerce in retail: nature and potential impact Augmented reality and virtual reality: The power of AR and VR for business …, 2019
5-) To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry Business Horizons 67 (5), 571-581, 2024