Anqi Zhao

Anqi Zhao

Singapore Management University - Singapore / Singapore
Business & Management / Communications and Media Studies
AD Scientific Index ID: 5582766
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person_outline Anqi Zhao's MOST POPULAR ARTICLES
1-) The impact of social presence and facilitation factors on online consumers\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\' impulse buying in live shopping–celebrity endorsement as a moderating factorL Li, K Kang, A Zhao, Y FengInformation Technology & People, 2022342022
2-) Factors affecting online consumers’ cultural presence and cultural immersion experiences in live streaming shoppingL Li, K Kang, Y Feng, A ZhaoJournal of Marketing Analytics, 1-14, 2022142022
3-) A cognitive-emotional model from mobile short-form video addiction to intermittent discontinuance: the moderating role of neutralizationY Feng, L Li, A ZhaoInternational Journal of Human–Computer Interaction 40 (7), 1505-1517, 2024152024
4-) An interaction–immersion model in live streaming commerce: the moderating role of streamer attractivenessL Li, Y Feng, A ZhaoJournal of Marketing Analytics 12 (3), 701-716, 2024152024
5-) Image needs on social Q&A sites: a comparison of Zhihu and Baidu ZhidaoS Deng, A Zhao, R Huang, H ZhaoThe Electronic Library 37 (3), 454-473, 2019