Anthony Hongbum Kim

Anthony Hongbum Kim

California Polytechnic State University Cal Poly Pomona - Pomona / United States
Business & Management / Marketing
AD Scientific Index ID: 5218489
CPP
person_outline Anthony Hongbum Kim's MOST POPULAR ARTICLES
1-) Does a manufacturer matter in co-branding? The influence of a manufacturer brand on sport team licensed apparelHH Kwon, H Kim, M MondelloSport Marketing Quarterly 17 (3), 163, 2008542008
2-) Your mileage may vary: Managing untargeted consumers’ reactions to promotionsSA Thompson, RA Gooner, A KimJournal of the Academy of Marketing Science 43, 713-729, 2015252015