Antonella La Rocca

Antonella La Rocca

Rennes School of Business - Rennes / France
Business & Management / Marketing
AD Scientific Index ID: 916205
Rennes Ecole de Commerce
person_outline Antonella La Rocca's MOST POPULAR ARTICLES
1-) Customer involvement in new product development in B2B: The role of salesA La Rocca, P Moscatelli, A Perna, I SnehotaIndustrial Marketing Management 58, 45-57, 20161492016
2-) Relating in business networks: Innovation in practiceA La Rocca, I SnehotaIndustrial Marketing Management 43, 441-447, 20141452014
3-) Initial relationship development in new business venturesA La Rocca, D Ford, I SnehotaIndustrial Marketing Management 42 (7), 1025-1032, 20131242013
4-) Measuring customer attractivenessA La Rocca, A Caruana, I SnehotaIndustrial Marketing Management 41 (8), 1241-1248, 20121432012
5-) Interaction behaviors in business relationships and heuristics: issues for management and research agendaS Guercini, A La Rocca, A Runfola, I SnehotaIndustrial Marketing Management, 20141292014