Antonio Williams

Antonio Williams

Indiana University Bloomington - Bloomington / United States
Business & Management / Marketing
AD Scientific Index ID: 1344290
person_outline Antonio Williams's MOST POPULAR ARTICLES
1-) To extend or not extend a human brand: An analysis of perceived fit and attitudes toward athlete brand extensions Journal of Sport Management 31 (1), 44-60, 2017
2-) The influence of logo change on brand loyalty and the role of attitude toward rebranding and logo evaluation Sport Marketing Quarterly 30 (1), 69-81, 2021
3-) Investigating the role of sports commentary: An analysis of media-consumption behavior and programmatic quality and satisfaction Journal of Sports Media 11 (1), 145-167, 2016
4-) Examining structural relationships among sport service environments, excitement, consumer-to-consumer interaction, and consumer citizenship behaviorsKA Kim, KK Byon, W Baek, AS WilliamsInternational Journal of Hospitality Management 82, 318-325, 2019602019
5-) Investigating the role of sports commentary: An analysis of media-consumption behavior and programmatic quality and satisfactionM Lee, D Kim, AS Williams, PM PedersenJournal of Sports Media 11 (1), 145-167, 2016512016