Anubha Anubha|Dr. Anubha

Anubha Anubha|Dr. Anubha

Jaipuria Institute of Educational Institutes - Uttar Pradesh / India
Business & Management / Marketing
AD Scientific Index ID: 4664887
जयपुरिया शैक्षिक संस्थान संस्थान
person_outline Anubha Anubha|Dr. Anubha's MOST POPULAR ARTICLES
1-) Artificial intelligence in marketing: A meta‐analytic review Psychology & Marketing, ABS 3 Level, ABDC- A, Scopus, WOS, 2022
2-) Intentions to use travel eWOM: mediating role of Indian urban millennials’ attitude International Journal of Tourism Cities 7 (3), 640-661, 2021
3-) In-game advertising and brand purchase intentions: an SOR perspective Global Knowledge, Memory and Communication ( Scopus, ABDC-B, WOS) 73 (1/2 …, 2024
4-) Customer engagement and advertising effectiveness: a moderated mediating analysis Journal of Internet Commerce 20 (4), 409-449, 2021
5-) CONSUMER ENGAGEMENT TOWARDS TRAVEL WEBSITES AND PURCHASE INTENTIONS Journal of Advanced Research in Dynamical and Control Systems, Scopus 11 (8 …, 2019