Ari Kim

Ari Kim

California State University San Bernardino - San Bernardino / United States
Business & Management / Marketing
AD Scientific Index ID: 5218841
Cal State San Bernardino
person_outline Ari Kim's MOST POPULAR ARTICLES
1-) The role of media in enhancing people’s perception of hosting a mega sport event: The case of Pyeongchang’s winter Olympics bids International Journal of Sport Communication 8 (1), 68-86, 2015
2-) Ambush marketing via social media: The case of the three most recent Olympic Games International Journal of Sport Communication 14 (2), 255-279, 2020
3-) Consumer responses to on-site Olympic sponsorship activation: the impact of interactivity, emotions, and perceived image fit on brand attitude formation International Journal of Sport Management and Marketing 15 (5-6), 279-300, 2014
4-) Are single-item needs' and values' measures a good alternative to multi-item measures for sport marketers? International Journal of Sports Marketing and Sponsorship 24 (1), 168-185, 2023
5-) The Effects of Brand-Self Congruity, Brand-Event Congruity, Event-Self Congruity on Consumer\\\'s Brand Relationship QualityD Lee, M Kim, BY Grace, A KimJournal of Consumer Studies 19 (2), 191-213, 200842008