Arian Matin

Arian Matin

International Black Sea University - Tbilisi / Georgia
Others
AD Scientific Index ID: 4708951
შავი ზღვის საერთაშორისო უნივერსიტეტი
person_outline Arian Matin's MOST POPULAR ARTICLES
1-) The impact of brand equity dimensions on university reputation: an empirical study of Georgian higher educationT Khoshtaria, D Datuashvili, A MatinJournal of Marketing for Higher Education 30 (2), 239-255, 2020462020
2-) The impact of social media influencers on brand awareness, image and trust in their sponsored content: An empirical study from Georgian social media usersA Matin, T Khoshtaria, N ToduaInternational Journal of Marketing, Communication and New Media 10 (18), 2022432022
3-) The impact of social media engagement on consumers\\\' trust and purchase intentionA Matin, T Khoshtaria, G TutberidzeInternational Journal of Technology Marketing 14 (3), 305-323, 2020402020
4-) The roles of hedonistic, utilitarian incentives and government policies affecting customer attitudes and purchase intention towards green productsA Matin, T Khoshtaria, M Marcan, D DatuashviliInternational Review on Public and Nonprofit Marketing, 1-27, 2021402021
5-) The impact of customers\' purchasing patterns on their showrooming and webrooming behaviour: an empirical evidence from the Georgian retail sectorT Khoshtaria, A Matin, M Mercan, D DatuashviliInternational Journal of Electronic Marketing and Retailing 12 (4), 394-413, 2021352021