Arif Ashraf

Arif Ashraf

Institute of Business Management Karachi - Karachi / Pakistan
Business & Management / Marketing
AD Scientific Index ID: 5908023
انسٹی ٹیوٹ آف بزنس مینجمنٹ
person_outline Arif Ashraf's MOST POPULAR ARTICLES
1-) How do social media influencers inspire consumers\' purchase decisions? The mediating role of parasocial relationships A Ashraf, I Hameed, SA Saeed International Journal of Consumer Studies 47 (4), 1416-1433, 2023 372023
2-) Consumers\' usage of mobile payment systems: an application of the innovation resistance and coping theory on the tourism sectorI Hameed, U Akram, A AshrafKybernetes 54 (1), 391-413, 2025
3-) A Review of Marketing Mix and Consumers Behavior MHDM Hassan, MSRDM Sufyan, SNZSN Zakai, WBDWB Dilshad, ... Psocialsciences 2 (2), 142-150, 2022 12022