Arjun Chaudhuri

Arjun Chaudhuri

Fairfield University - Fairfield / United States
Business & Management / Marketing
AD Scientific Index ID: 1329229
person_outline Arjun Chaudhuri's MOST POPULAR ARTICLES
1-) The chain of effects from brand trust and brand affect to brand performance: the role of brand loyaltyA Chaudhuri, MB HolbrookJournal of marketing 65 (2), 81-93, 2001103442001
2-) Product-class effects on brand commitment and brand outcomes: The role of brand trust and brand affectA Chaudhuri, MB HolbrookJournal of Brand Management 10 (1), 33-58, 20027022002
3-) Does brand loyalty mediate brand equity outcomes?A ChaudhuriJournal of Marketing Theory and Practice 7 (2), 136-146, 19994751999
4-) Emotion and reason in consumer behaviorA ChaudhuriRoutledge, 20064722006
5-) How brand reputation affects the advertising-brand equity linkA ChaudhuriJournal of advertising research 42 (3), 33-43, 20024192002