Armando Schär

Armando Schär

Fachhochschule Graubünden - Chur / Switzerland
Business & Management / Business Administration
AD Scientific Index ID: 4776090
University of Applied Sciences Graubünden
person_outline Armando Schär's MOST POPULAR ARTICLES
1-) Application of Digital Nudging in Customer Journeys–A Systematic Literature Review Proceedings of the Twenty-fifth Americas Conference on Information Systems, 2019
2-) Digital nudge efficacy and the influence of personality in pre-purchase information research International Journal of Applied Behavioral Economics (IJABE) 10 (4), 21-41, 2021
3-) Social Pressure on Heavy Thinkers? The Influence of Need for Cognition on Pre-Purchase Social Norm Nudges. AMCIS, 2021
4-) Pre-purchase nudging: Digital nudging efficacy in the pre-purchase stage of the customer journey The University of St. Gallen, 2022
5-) Lifting the Magic Curtain-How Transparency on Social Norm Nudging affects its Efficacy