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Arne Floh
University of Surrey - Guildford / United Kingdom
Business & Management / Marketing
AD Scientific Index ID: 1057775
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Arne Floh's MOST POPULAR ARTICLES
1-)
The role of atmospheric cues in online impulse-buying behaviorA Floh, M MadlbergerElectronic commerce research and applications 12 (6), 425-439, 20135912013
2-)
What keeps the e-banking customer loyal? A multigroup analysis of the moderating role of consumer characteristics on e-loyalty in the financial service industry.A Floh, H TreiblmaierA Multigroup Analysis of the Moderating Role of Consumer Characteristics on …, 20065842006
3-)
Unternehmens-und Marketingkommunikation: Handbuch für ein integriertes KommunikationsmanagementM Bruhn, A Flohder markt 44, 174-174, 20054252005
4-)
Further insights into perceived value and consumer loyalty: A “green” perspectiveM Koller, A Floh, A ZaunerPsychology & Marketing 28 (12), 1154-1176, 20114282011
5-)
Testing retail marketing-mix effects on patronage: A meta-analysisM Blut, C Teller, A FlohJournal of retailing 94 (2), 113-135, 20183192018
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